Understanding your Users Experience (UX) is pivotal to understanding the interactions and experiences your users have with your company, it’s products and services.
but what is user experience research?
Simply put, user experience research covers a number of investigative measures that add context and insight into any design process.
Session recordings, heat, scroll and click maps reveal what you don’t see.
Customer Journey Mapping
Figuring out how users work with your product across multiple devices, locations and contexts.
Observing how users currently use your product to understand how to make it better.
With your customers, staff or customer services teams to expose design issues, customer objections, fears and barriers.
Longer term observations of customers and their interactions to better understand customer journeys.
Why is it important?
If we don’t understand what others see, feel and experience, how can we even start to appreciate what they actually need?
User research gives us the key to help unlocking our ability to understand what users want rather than assuming we know – because 9 times out of 10 what we think users want is a whole world away from the reality.
Using quantative and qualitative user research methods tells us what we don’t know. It kicks our preconceptions in to touch and gives un an unbias opinion without assumptions. It takes YOU out of the picture and puts YOUR users in the lime light instead.
Our approach User Research
Not all user research is the same. It’s safe to say that user research that is carried out badly, or interpreted incorrectly can do more harm than good – and that’s a fact.
Our user research methods have been refined over 20 years meaning that we are able to conduct user research in the best possible way to elimnate subjective opinions, casual assumptions and avoid introducing biases that can skew observations and insights.
If you truely want to discover the state of your users experience (the good, the bad and the ugly) and how to improve it, then lets talk.
working with us
Abi allowed us to short cut finding many functionality issues, affordability issues and bugs that, had we not worked with one of the world's leading experts, we would have either missed or taken years to discover. Abi patiently enlightened us to allow us to fully understand the rationale behind her feedback, to see how best to shape improvements based on the insights and drove up the standards and criteria by which we evaluate ourselves.
It's also been an absolute pleasure working with Abi all of the time and I'm sure I will again.”
"Working side by side with Abi for 2 years I can tell why she is renowed for finding conversion killers on websites. She does that by thinking outside the box and pushing everything to its limit. Whether it's a functionality bug, a UX issue or something no one else has spotted - she'll find it. That is why for anyone who wants to have a well planned out website that converts I would strongly recommend working with Abi”
“Working with Abi was wonderful. I found her as someone with great expertise and deep understanding of web usability & functionality & conversion rate optimization. Her knowledge of the field is vast and extensive bringing years of experience from working with many large eCommerce companies . Whilst working with her at Endless Gain she really was the driving force for the account. Abi always came up with great ideas for testing onsite and was able to deliver on those plans despite deadline pressure. Working with Abi was an absolute pleasure and definitely deserving of a recommendation.”
“Abi's help has been invaluable. As a developer working within Conversion Optimisation, her insights and processes helped me think beyond just coding. By showing me how to think outside of the box, I was able to deliver much more engaging and robust a/b test experiences”
“Abi has worked with Bitek on a number of highly agile projects, including one of our flagship products, Bitek Guardian. It required a complete overhaul with regard to usability to make it easy for users to navigate through the system to find the information they need. Abi added a multitude of skills to the project - from wireframing, prototyping, visual design, front end build and final testing (cross device and browser). Abi provided an invaluable breadth of knowledge, skills and insight into the project which I have found useful time and time again. I highly recommended Abi, she is great fun to work with and really knows her field of expertise”