Client & Colleague Testimonals
What they have to say
We worked with Abi on revamping our pricing page after we received feedback that it was confusing & cluttered.
Abi not only came in with a very well-defined scope of work, her project fee was extremely fair.
She requested access to heatmaps, session recordings, and Plausible. She reviewed everything, asked additional questions, ran her findings by us. And then delivered a 100-page PPT that helped completely revamp the way our pricing page was structured. In fact, what is live right now is an adjusted version of Abi’s design, wherein we’ve layered elements after testing them out.
Abi’s work helped reduce the bounce rate of the page, increased on-page engagement, and also the clicks on free trial buttons. I recommend Abi, without reservations. She’s the best investment you can make in your site.
I feel privileged to have had the opportunity to work with Abi over the last couple of years. The wealth of knowledge and experience that Abi has brought to us at Hotter has been a key part of delivering transformative UX improvements online.
Abi allowed us to short cut finding many functionality issues, affordability issues and bugs that, had we not worked with one of the world’s leading experts, we would have either missed or taken years to discover. Abi patiently enlightened us to allow us to fully understand the rationale behind her feedback, to see how best to shape improvements based on the insights and drove up the standards and criteria by which we evaluate ourselves.
It’s also been an absolute pleasure working with Abi all of the time and I’m sure I will again.
Working with Abi on a major rework of an online learning platform was a pleasure. Starting from the ground up, Abi was pivotal in mapping out user journeys and creating a comprehensive library of wireframe prototypes that helped us understand how best to ensure our users not only understood how to easily and quickly navigate course content, but to also encouraged them to engage with it and work towards their goals for completing the courses provided.
Abi was also responsible for scoping out a complete UX/UI and functional specification for the project, which has proven invaluable for not only our developers but our client as it provided a clear vision and expectation of how the platform should behave and perform.
It is clear from the work Abi has produced that she has formidable knowledge relating to usability of digital projects and importantly, is well acquainted with a plethora of skills to ensure a project built upon valid research and data so that a user’s requirements are met first and foremost.
Abi also provided invaluable guidance as to how best to ensure our audience converted from potential students to those enrolled on courses by using an array of optimisation techniques and behavioural psychology principles. The insights she provided have been vital in allowing us to understand our value proposition and how we can harness that to our benefit.
Not only would I highly recommend Abi’s work, she is also great to work with as well. Straight to the point, open and honest – all of which make working with her easy and efficient.
I’ve worked in partnership with Abi for around four years. During that time I observed Abi’s expertise whilst she provided UX and optimisation services for various B2B SaaS companies (including ourselves).
Abi demonstrated exceptional skill as she worked to optimise various elements of the customer journey from the home page and pricing page through to the sign-up form and the application itself with particular attention paid to delivering accessibility. Abi was able to identify issues we hadn’t previously considered which helped us (Zuko) deliver a smoother user experience and increase the conversion rates on our website.
I would unhesitantly recommend Abi for any UX, experimentation or CRO role that you may be considering her for.
I had the opportunity of working with Abi on a comprehensive CRO project, and the results were excellent. She not only conducted a deep, data-driven analysis of our website’s performance but also quickly identified key friction points that were impacting conversions.
What truly set her apart was her ability to create significantly better wireframes and crafting the right content to enhance our messaging and user experience. Her work was not only strategic but also highly executable, and delivered on time. Moreover, it is really fun to work with her.
If you need a CRO expert who can analyze, design, and optimize with both depth and agility, you’re lucky if Abi is available. Highly recommended!
Working with Abi was wonderful. I found her as someone with great expertise and deep understanding of web usability & functionality & conversion rate optimization.
Her knowledge of the field is vast and extensive bringing years of experience from working with many large ecommerce companies. She really was the driving force for the account.
Abi always came up with great ideas for testing onsite and was able to deliver on those plans despite deadline pressure. Working with Abi was an absolute pleasure and definitely deserving of a recommendation
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If you’d like to find out what’s killing your conversions, you can contact Abi on LinkedIn