the web is dark
and full of horrors
We find the problems that nobody else has seen or looked for and offer solutions to fix them.
What we do
It’s not rocket science. It’s a fresh set of eyes to help you see the wood from the trees.
Understanding your users needs and motivation using advanced quantitative and qualitative feedback methods
Establishing how well a product works across multiple devices, resolutions and browsers and finding problems and bugs
We can help you with almost any type of design work you can think of, but with the advantage of experience, data and research, not assumptions.
Advanced heuristic analysis of websites and apps to establish discover how usable it is
Conversion Rate Optimisation
With over 15 years experience in CRO, we support a wide range of companies with their optimisation journey
We don’t like to boast
But some numbers are worth talking about
Days of experience
pounds of lost revenue found
pounds of revenue generated
Our Latest articles
We want to make digital experiences better – that’s why we are big believers in sharing what we know so others can benefit as well.
working with us
Abi allowed us to short cut finding many functionality issues, affordability issues and bugs that, had we not worked with one of the world's leading experts, we would have either missed or taken years to discover. Abi patiently enlightened us to allow us to fully understand the rationale behind her feedback, to see how best to shape improvements based on the insights and drove up the standards and criteria by which we evaluate ourselves.
It's also been an absolute pleasure working with Abi all of the time and I'm sure I will again.”
"Working side by side with Abi for 2 years I can tell why she is renowed for finding conversion killers on websites. She does that by thinking outside the box and pushing everything to its limit. Whether it's a functionality bug, a UX issue or something no one else has spotted - she'll find it. That is why for anyone who wants to have a well planned out website that converts I would strongly recommend working with Abi”
“Working with Abi was wonderful. I found her as someone with great expertise and deep understanding of web usability & functionality & conversion rate optimization. Her knowledge of the field is vast and extensive bringing years of experience from working with many large eCommerce companies . Whilst working with her at Endless Gain she really was the driving force for the account. Abi always came up with great ideas for testing onsite and was able to deliver on those plans despite deadline pressure. Working with Abi was an absolute pleasure and definitely deserving of a recommendation.”
“Abi's help has been invaluable. As a developer working within Conversion Optimisation, her insights and processes helped me think beyond just coding. By showing me how to think outside of the box, I was able to deliver much more engaging and robust a/b test experiences”
“Abi has worked with Bitek on a number of highly agile projects, including one of our flagship products, Bitek Guardian. It required a complete overhaul with regard to usability to make it easy for users to navigate through the system to find the information they need. Abi added a multitude of skills to the project - from wireframing, prototyping, visual design, front end build and final testing (cross device and browser). Abi provided an invaluable breadth of knowledge, skills and insight into the project which I have found useful time and time again. I highly recommended Abi, she is great fun to work with and really knows her field of expertise”
Want to find out more?
get the ball rolling
You can send us a message below and we’ll be in touch as soon as your message hits our inbox.
We don’t sell or share email addresses. That’s just wrong.