by abi | Jun 21, 2025 | Webinars
Description In this video teardown of the Zara website, UU3’s Abi Hough and Zuko’s Adam Winsland take a look what happens when stylistic interpretation trumps the user experience. Main Topics Discussed 1. Accessibility & Readability Failures...
by abi | Jun 16, 2025 | Guest Blog Posts
Going beyond metrics to crack customer retentionCustomer retention can be difficult to master. Consultant Abi Hough explains why brands need to go beyond numbers to keep customers coming back and how observing customers in their ‘natural, digital habitats’ offers the...
by abi | May 14, 2025 | Podcasts
Description Abi joins Harnham’s Lloyd Dunstall to explore why an over-reliance on data can limit decision-making and how bringing user research and real human insight into the mix leads to stronger results. From digital anthropology to the power of storytelling...
by abi | Apr 15, 2025 | Conferences
About this keynote Customer retention is often treated as a numbers game, but in reality, it’s a deeply human issue. In this fresh and challenging talk, I wanted to uncover why so many brands struggle to hold onto their customers despite flashy loyalty schemes...
by abi | Dec 5, 2024 | Webinars
Description In this video teardown of Photobox’s checkout UU3’s Abi Hough and Zuko’s Adam Winsland take a look at the good and the bad elements in the journey, providing advice and thoughts on how it could be improved. The points they analyse...
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