Site Analysis: A review of Zara

Site Analysis: A review of Zara

Description   In this video teardown of the Zara website, UU3’s Abi Hough and Zuko’s Adam Winsland take a look what happens when stylistic interpretation trumps the user experience.  Main Topics Discussed 1. Accessibility & Readability Failures...
Harnham: Beyond the numbers – humanising your customer data

Harnham: Beyond the numbers – humanising your customer data

Description   Abi joins Harnham’s Lloyd Dunstall to explore why an over-reliance on data can limit decision-making and how bringing user research and real human insight into the mix leads to stronger results. From digital anthropology to the power of storytelling...
Have I got your retention?

Have I got your retention?

About this keynote Customer retention is often treated as a numbers game, but in reality, it’s a deeply human issue. In this fresh and challenging talk, I wanted to uncover why so many brands struggle to hold onto their customers despite flashy loyalty schemes...