by Abi Hough | Jan 24, 2024 | Books, Conversion Hotel
A coffee-table book for the 10th anniversary of The Conference Known As Conversion Hotel. A coffee-table book for the 10th anniversary of The Conference Known As Conversion Hotel. In 2023, Conversion Hotel celebrated its 10th edition. To mark the occasion, I wrote,...
by Abi Hough | Jan 14, 2023 | Books, Conversion Hotel
Keynote Performers The artificial user – a future scenario for CRO?: Steen Rasmussen All you need to know about framing: Sarah Gagestein Performance rules: Jono Alderson / Arnout Hellemans Defaults for A/B testing: Ronny Kohavi How to get the most out of your...
by Abi Hough | Jan 14, 2022 | Books, Conversion Hotel
Keynote Performers Making experimentation ridiculously easy for 2000 bol.com employees: Denise Visser Change management for experimenation culture: Ruben De Boer 3 principles that your growth team need: Daphne Tideman How to turn hippos into birds by being a cat...
by Abi Hough | Jan 14, 2020 | Books, Conversion Hotel
Keynote Performers Using experimentation to drive product: Stephen Pavlovich AI and personalisation demystified: Guy Yalif A look at the future of data governance: Aurelie Pols Data science demystified: Emily Robinson One neat trick to run better experiments: Lukas...
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