Keynote Performers
- Using experimentation to drive product: Stephen Pavlovich
- AI and personalisation demystified: Guy Yalif
- A look at the future of data governance: Aurelie Pols
- Data science demystified: Emily Robinson
- One neat trick to run better experiments: Lukas Vermeer
- Authentic Intelligence: Elke Geraerts
- Friction – The untapped force that can be your most powerful advantage: Roger Dooley
- The subtle CRO art of not giving a f*ck: Lucia van den Brink
- Expedition gold: Elis Ligtlee
Keynote Pitch Presentations
- Growth mindset 2.0: Daphne Tideman
- How to double your mailing list with LinkedIn experiments: Rosanne van Staalduinen
- Top 3 common blind spots in most CRO programmes: Kevin Heiner
- Site search: Mieke Knuiman
- Lessons from setting up CRO role: Robert Rubeko
- Driving the personalisation supercar in 2020: Desiree van der Horst
- Less is not always more: Reinout Wolfert
About The Author: Abi Hough
Founder UU3 / WeAreCorpus
Abi Hough is the founder of UU3 and WeAreCorpus. Through UU3, she works across UX research, optimisation, audits and digital strategy. Through Corpus, she explores the upstream web: the trust, proof, signals and contradictions that shape how humans and machines understand organisations before anyone reaches a website.
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