by Abi Hough | Jan 24, 2024 | Books, Conversion Hotel
A coffee-table book for the 10th anniversary of The Conference Known As Conversion Hotel. Download The Book Of Tonns In 2023, Conversion Hotel celebrated its 10th edition. To mark the occasion, I wrote, illustrated and designed a printed coffee-table book capturing...
by Abi Hough | Jan 14, 2023 | Books, Conversion Hotel
Keynote Performers The artificial user – a future scenario for CRO?: Steen Rasmussen All you need to know about framing: Sarah Gagestein Performance rules: Jono Alderson / Arnout Hellemans Defaults for A/B testing: Ronny Kohavi How to get the most out of your...
by Abi Hough | Jan 14, 2022 | Books, Conversion Hotel
Keynote Performers Making experimentation ridiculously easy for 2000 bol.com employees: Denise Visser Change management for experimenation culture: Ruben De Boer 3 principles that your growth team need: Daphne Tideman How to turn hippos into birds by being a cat...
by Abi Hough | Jan 14, 2020 | Books, Conversion Hotel
Keynote Performers Using experimentation to drive product: Stephen Pavlovich AI and personalisation demystified: Guy Yalif A look at the future of data governance: Aurelie Pols Data science demystified: Emily Robinson One neat trick to run better experiments: Lukas...
by Abi Hough | May 1, 2016 | Books
What’s it about? Think “functionality” sounds dull? It might just be your biggest revenue driver.When your website works exactly as users expect, everything else performs better from conversions to customer trust. Discover why fixing the basics before...
Recent Comments