by Abi Hough | Jun 25, 2022 | Guest Blog Posts
Form Optimization Teardown: Personal LoansFull UX audit of a personal loan form. Read the full article Summary Form Optimization Teardown: Personal Loans In this insightful teardown, Zuko Analytics examines HSBC’s personal loan application form, highlighting both...
by Abi Hough | Jun 13, 2022 | Field Notes
SummaryAn early 2022 field note exploring what ChatGPT could surface about online shopping behaviour, checkout hesitation, customer dissatisfaction, and the future of ecommerce experiences. Download the PDF Summary This early field note captures Abi experimenting with...
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