by Abi Hough | Jun 16, 2025 | Guest Blog Posts
Going beyond metrics to crack customer retentionCustomer retention can be difficult to master. Consultant Abi Hough explains why brands need to go beyond numbers to keep customers coming back and how observing customers in their ‘natural, digital habitats’ offers the...
by Abi Hough | Apr 1, 2024 | Guest Blog Posts
Testing Mind Map Series: How to Think Like a CRO ProIn this interview, Abi Hough, a seasoned optimization consultant with over two decades of experience, shares her journey and key principles for effective conversion rate optimization (CRO) Read the full article...
by Abi Hough | Nov 7, 2022 | Guest Blog Posts
How can I make my web forms accessible?This interview is part of Kameleoon’s Expert FAQs series, where we interview leaders in data-driven CX optimization and experimentation Read the full article Summary Making Web Forms Accessible: Key Guidelines Abi Hough,...
by Abi Hough | Aug 17, 2022 | Guest Blog Posts
How Many Fields Should an Enquiry Form Have For Maximum Conversion?How long should your web forms be to optimize conversion?An investigation so you can determine the correct length of your form. Read the full article Summary Optimizing Enquiry Form Length for Maximum...
by Abi Hough | Jul 13, 2022 | Guest Blog Posts
How to use Smart Defaults to Optimize your Form UXUsing defaults in form fields can improve the user experience for your website visitors. This article explains what form defaults are and how best to use them to improve your form conversion rates. Read the full...
by Abi Hough | Jun 25, 2022 | Guest Blog Posts
Form Optimization Teardown: Personal LoansFull UX audit of a personal loan form. Read the full article Summary Form Optimization Teardown: Personal Loans In this insightful teardown, Zuko Analytics examines HSBC’s personal loan application form, highlighting both...
Recent Comments