by Abi Hough | May 22, 2022 | Guest Blog Posts
How to Improve your Online Form AccessibilityTechniques to improve usability and accessibility for all users, including those with disabilities Read the full article Summary Enhancing Online Form Accessibility: Key Strategies The article underscores the importance of...
by Abi Hough | Oct 16, 2018 | Guest Blog Posts
Understanding Procrastination's Impact on ConversionsAbi Hough explores how procrastination, influenced by brain structures like the amygdala and the dorsal anterior cingulate cortex (dACC), affects online consumer behavior and conversion rates. Read the full article...
by Abi Hough | Aug 15, 2018 | Guest Blog Posts
Minimizing the Impact of Online QueuingAbi Hough examines the challenges of online queuing systems, drawing parallels between physical and digital waiting experiences. She recounts a personal experience attempting to book cinema tickets on the Vue Cinemas website,...
by Abi Hough | May 5, 2017 | Guest Blog Posts
Uncovering Hidden Revenue Through Functionality TestingAbi Hough emphasizes the critical importance of functionality testing in e-commerce. She recounts a case where a single broken button across multiple devices led to significant revenue losses, highlighting that...
by Abi Hough | Jan 1, 2017 | Guest Blog Posts
Leveraging Social Proof in Conversion Rate OptimizationThe article highlights the crucial role of social proof, such as customer reviews, ratings, and testimonials, in improving conversion rates. Authentic feedback from real users serves as a trust signal that...
by Abi Hough | Nov 17, 2016 | Guest Blog Posts
When Should You Reinvent the Wheel?Abi Hough advises caution before undertaking a complete website redesign, emphasizing that such efforts can be costly and potentially detrimental if not properly justified. She outlines common reasons businesses consider a redesign...
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