by Abi Hough | Sep 19, 2025 | UX Autopsy
Filed under: Crimes Against UsabilityStatus: Case 008 – Active InvestigationSubject: Death by Lying Chatbot (customer service edition) Case Summary The chatbot swore it was listening. The chatbot lied. Behind the fake blinking dots and hollow empathy, users were...
by Abi Hough | Sep 8, 2025 | UX Autopsy
Filed under: Crimes Against UsabilityStatus: Case 007 – Active InvestigationSubject: Death by Infinite Scroll Case Summary The body was found buried beneath a wall of endless content. Pagination and “Load More” buttons had long since vanished, replaced by a conveyor...
by Abi Hough | Sep 5, 2025 | UX Autopsy
Filed under: Crimes Against UsabilityStatus: Case 006 – Active InvestigationSubject: Death by Dark Patterns Case Summary The body was found face-down in a “free trial,” pockets emptied by hidden fees. No exit wounds — because there was no exit. Just a maze of print...
by Abi Hough | Sep 4, 2025 | Data Entry, Forms, Webinars
Description In this webinar, myself and Adam Winsland at Zuko Form Analytics walked through Newcastle United Football Club’s registration form and uncovered a catalogue of common UX mistakes that make life harder for users and reduce conversions. Key Issues...
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