Description
In this video teardown of Photobox’s checkout UU3’s Abi Hough and Zuko’s Adam Winsland take a look at the good and the bad elements in the journey, providing advice and thoughts on how it could be improved. The points they analyse include:
- Should you use guest checkouts
- How best to present promo codes
- Accessibility
- Field layout: single column vs. multicolumn
- How to ask for an addressUsing copy around sensitive fields
- Streamlining by removing unnecessary fields
- Error messages – how to make them useful
- CTA placement
Watch Now
About The Author: Abi Hough
Founder UU3 / WeAreCorpus
Abi Hough is the founder of UU3 and WeAreCorpus. Through UU3, she works across UX research, optimisation, audits and digital strategy. Through Corpus, she explores the upstream web: the trust, proof, signals and contradictions that shape how humans and machines understand organisations before anyone reaches a website.
Recent Comments