by Abi Hough | Jan 21, 2026 | Webinars
Description Abi explores why better experimentation does not come from simply running more tests, and why many “conversion problems” are really belief, trust, and contradiction problems showing up late in the journey. In this webinar, Abi challenges the idea...
by Abi Hough | Dec 28, 2025 | Key Takeaways
SummaryAbi’s takeaway carousel from Conversion Hotel 2025, covering the “obvious” truths the optimisation industry still keeps forgetting: readability, pragmatic experimentation, messy journeys, emotion, small models, AI agents, silos, metrics and quality. Download...
by Abi Hough | Dec 22, 2025 | Key Takeaways
SummaryAbi’s takeaway carousel from Alun Lucas and Craig Sullivan’s Experimentation Elite talk, covering why forms are barriers, every field has a cost, and most abandonment is caused by basic failures in usability, motivation, trust and context. Download the PDF...
by Abi Hough | Dec 17, 2025 | Key Takeaways
SummaryAbi’s takeaway carousel from Lucia van den Brink’s Experimentation Elite talk, covering why experimentation programmes need cognitive diversity, psychological safety, better collaboration and more varied sources of ideas. Download the PDF Description This...
by Abi Hough | Dec 15, 2025 | Key Takeaways
SummaryAbi’s takeaway carousel from Rose Keen’s Experimentation Elite talk, covering behavioural science, subconscious decision-making, cognitive bias and why experiments need to design for brains, not dashboards. Download the PDF Description This carousel captures...
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