by Abi Hough | Dec 12, 2025 | Key Takeaways
SummaryAbi’s takeaway carousel from Talia Wolf’s Experimentation Elite talk, covering why CRO needs to move beyond faster testing, shallow data, feature shouting and short-term conversion panic. Download the PDF Description This carousel captures Abi’s key takeaways...
by Abi Hough | Dec 10, 2025 | Key Takeaways
SummaryAbi’s takeaway carousel from Jono Alderson’s Experimentation Elite keynote, exploring why the web no longer has a clear front door, why decisions increasingly happen upstream, and why optimisation needs to shift from surfaces to understanding. Download the PDF...
by Abi Hough | Oct 17, 2025 | UX Autopsy
Subject: Death by Modal MuggingFiled under: Crimes Against OnboardingStatus: Case 009 – Active InvestigationLocation: Every homepage between 2012 and now Case Summary The victim reports they’d barely stepped through the homepage when the attack began. One moment,...
by Abi Hough | Sep 19, 2025 | UX Autopsy
Filed under: Crimes Against UsabilityStatus: Case 008 – Active InvestigationSubject: Death by Lying Chatbot (customer service edition) Case Summary The chatbot swore it was listening. The chatbot lied. Behind the fake blinking dots and hollow empathy, users were...
by Abi Hough | Sep 8, 2025 | UX Autopsy
Filed under: Crimes Against UsabilityStatus: Case 007 – Active InvestigationSubject: Death by Infinite Scroll Case Summary The body was found buried beneath a wall of endless content. Pagination and “Load More” buttons had long since vanished, replaced by a conveyor...
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