Find the stuff that’s killing your website conversions.
Got a website that isn’t doing as well as it should? You’re not the only one. I find the problems that nobody else has spotted and help fix them.
What I do
It’s not rocket science. It’s a fresh set of eyes to help you see the wood from the trees.
UX Research
Compatiblity
Establishing how well a product works across multiple devices, resolutions and browsers
Bugs
Heuristic Analysis
Advanced heuristic analysis of websites and apps to establish problematic areas relating to usability
Consumer Behaviour
Understanding what motivates your audience to engage with your product
My humble brag
Days of experience
pounds of lost revenue found
pounds of revenue generated
bugs discovered
Useful resources
A selection of articles, podcasts and more…
Endless Gain: Review or die
The article highlights the crucial role of social proof, such as customer reviews, ratings, and testimonials, in improving conversion rates. Authentic feedback from real users serves as a trust signal that directly influences potential customers' purchasing decisions....
Endless Gain: When Should You Reinvent the Wheel?
Abi Hough advises caution before undertaking a complete website redesign, emphasizing that such efforts can be costly and potentially detrimental if not properly justified. She outlines common reasons businesses consider a redesign and provides insights into each...
Endless Gain: Site search . Has yours got teeth?
This article emphasizes the critical role of effective site search in e-commerce platforms. A robust search function not only aids users in finding products swiftly but also significantly influences conversion rates and overall user satisfaction. Summary Key...
working with Me
I like to think I do a good job, but it’s always better when others think the same.
Want to find out more?
get the ball rolling
You can contact Abi on LinkedIn if you’d like to figure out what’s killing your conversions: