Field Notes
Observations in the real world
Observations
28 Things the India Visa Form Didn’t Do, But You Should
Abi’s field note on what the India visa form gets wrong, turning one painful form experience into 28 practical lessons on trust, accessibility, validation, progress, cognitive load, error recovery and form design. Description This field note turns Abi’s experience...
AI is coming to get you
An early 2022 field note exploring what ChatGPT could surface about online shopping behaviour, checkout hesitation, customer dissatisfaction, and the future of ecommerce experiences. Summary This early field note captures Abi experimenting with ChatGPT as a way to...
Let’s Start Something new
Say Hello!
If you’d like to find out what’s killing your conversions, you can contact Abi on LinkedIn