Books
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Published works for the greater good & learning
The Conference Known As Conversion Hotel 2023 – The Book Of Tonns
Keynote Performers The Psychology Of Disappointment: Michael Aagaard Selling Magic Beans: Tim Stewart (TRS Digital) Unlocking The Collaboration Bonus: Lucia Van Den Brink (Increase Conversion Rate) The Future Of Experimentation: André Morys (konversionsKRAFT)...
The Conference Formerly Known As Conversion Hotel 2022
Keynote Performers The artificial user - a future scenario for CRO?: Steen Rasmussen All you need to know about framing: Sarah Gagestein Performance rules: Jono Alderson / Arnout Hellemans Defaults for A/B testing: Ronny Kohavi How to get the most out of your...
The Conference Formerly Known As Conversion Hotel 2021
Keynote Performers Making experimentation ridiculously easy for 2000 bol.com employees: Denise Visser Change management for experimenation culture: Ruben De Boer 3 principles that your growth team need: Daphne Tideman How to turn hippos into birds by being a cat...
The Conference Formerly Known As Conversion Hotel 2019
Keynote Performers Using experimentation to drive product: Stephen Pavlovich AI and personalisation demystified: Guy Yalif A look at the future of data governance: Aurelie Pols Data science demystified: Emily Robinson One neat trick to run better experiments: Lukas...
Endless Gain: Functionality Testing
What's it about? Think “functionality” sounds dull? It might just be your biggest revenue driver.When your website works exactly as users expect, everything else performs better from conversions to customer trust. Discover why fixing the basics before experimenting...
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