Conferences
Everywhere I’ve spoken on stage
Current Keynote 2024/25
The 4 R’s of Retention
Why do brands fail to keep their customers? Why do users disappear without a trace? In this thought-provoking talk, we dive deep into the real reasons behind poor customer retention, and it’s not what you think.
Drawing on anthropology, real-world observation, emotional loyalty theory, and digital psychology, she reveals how brands lose touch with what truly matters: relationships, resonance, and reality.
From the myth of customer understanding to the hidden emotional drivers behind loyalty, this talk challenges you to rethink everything you assume about your audience. Through stories, data, and powerful examples, I’ll show why loyalty is earned through deep human connection and not flashy campaigns.
If you think retention is just about discounts or loyalty cards, think again. Are you really meeting your customers’ needs, or just paying lip service? Prepare to see customer loyalty in a whole new light.
As performed at:
Previous Public Speaking & Keynotes
Digital Women Live 2020: Conversion rate optimisation in 20 minutes (ish)
Digital Women Live 2020, Virtual Key Themes: What is CRO? A continuous process that aims to increase the number of people performing desired actions (buying, subscribing, engaging). It’s not a one-time fix — it’s about ongoing testing, learning, and improving. The CRO...
Conversion Hotel 2018: Hidden gold – QA & device testing
Conversion Hotel 2018, Texel, NL A 90 minute hands on workshop to explain the principles of good usability, functionality and accessiblity testing. Key Themes: Device Experience Optimization Device Experience Model:Split mobile and desktop audiences carefully by...
Conversion World 2018: Generational conversions – optimising for an aging population
Conversion World 2018, Virtual Key Themes: Understanding the needs and behaviours of different generations — particularly Baby Boomers and Generation X — to improve digital experiences and boost conversions. Generations Overview Matures: Born before 1946 (now over 77...
Conversion Elite 2017: Accessibility and Optimisation: Friends with benefits
Conversion Elite 2017, Manchester, UK Key Themes: Why Accessibility Matters Accessibility improves money, visitors, retention, and reach. Optimising accessibility leads to better customer experiences and repeat business. Excluding users through poor design results in...
Digital Unleashed 2017: Functionality Testing: Getting it Right Before We Start Optimising
Digital Growth Unleashed 2017, London, UK Key Themes: What is Functionality? The quality of serving a purpose well — ensuring a site works practically and reliably for users. Eisenbergs Hierarchy of Conversion: Persuasive — Does the site solve the user's problem and...
Conversion XL 2017: How Do You Find $100M of Lost Revenue Without Creating a Single Experiment?
Conversion XL 2017, San Antonio, TX, USA Key Themes: This presentation emphasizes the importance of functionality testing in the optimization and conversion process. Bored people = dull topic: Sounds like a boring talk, but you won't be when you see how much revenue...
Conference Write Ups
The Conference Known As Conversion Hotel 2023 – The Book Of Tonns
Keynote Performers The Psychology Of Disappointment: Michael Aagaard Selling Magic Beans: Tim Stewart (TRS Digital) Unlocking The Collaboration Bonus: Lucia Van Den Brink (Increase Conversion Rate) The Future Of Experimentation: André Morys (konversionsKRAFT)...
The Conference Formerly Known As Conversion Hotel 2022
Keynote Performers The artificial user - a future scenario for CRO?: Steen Rasmussen All you need to know about framing: Sarah Gagestein Performance rules: Jono Alderson / Arnout Hellemans Defaults for A/B testing: Ronny Kohavi How to get the most out of your...
The Conference Formerly Known As Conversion Hotel 2021
Keynote Performers Making experimentation ridiculously easy for 2000 bol.com employees: Denise Visser Change management for experimenation culture: Ruben De Boer 3 principles that your growth team need: Daphne Tideman How to turn hippos into birds by being a cat...
The Conference Formerly Known As Conversion Hotel 2019
Keynote Performers Using experimentation to drive product: Stephen Pavlovich AI and personalisation demystified: Guy Yalif A look at the future of data governance: Aurelie Pols Data science demystified: Emily Robinson One neat trick to run better experiments: Lukas...
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If you’d like to find out what’s killing your conversions, you can contact Abi on LinkedIn