CEO, Endless Gain

Abi is a true game changer.

From day one, she helped lay the foundations of my new agency by establishing the right processes, structures, and principles for research and optimisation. This solid groundwork was instrumental in helping us build credibility, win clients, and ultimately led to our acquisition by a global technology consultancy.

Abi’s extensive expertise and industry experience immediately added weight to our offering. As our Director of Optimisation, she quickly earned the trust of both our team and our clients.

Her methodical approach to research consistently uncovered the real, often overlooked problems that users were experiencing on our clients’ websites and apps. Under her guidance, we were able to develop sound hypotheses, test them rigorously, and implement solutions that made a meaningful difference—enhancing user experience, increasing revenue, and fostering customer loyalty.

As an international keynote speaker in UX and optimisation, Abi brings both thought leadership and practical excellence to any team she leads. I couldn’t have asked for a better person to guide our clients, team, and business.

Without a shadow of a doubt, Abi is someone I would gladly work with again.