Webinars
Everything I’ve recorded
Recorded Webinars
Form Analysis: Newcastle United Football Club
Description In this webinar, myself and Adam Winsland at Zuko Form Analytics walked through Newcastle United Football Club’s registration form and uncovered a catalogue of common UX mistakes that make life harder for users and reduce conversions. Key Issues...
Site Analysis: A review of Zara
Description In this video teardown of the Zara website, UU3's Abi Hough and Zuko's Adam Winsland take a look what happens when stylistic interpretation trumps the user experience. Main Topics Discussed 1. Accessibility & Readability Failures Font sizes are...
Zuko Analytics: A review of the Photobox checkout UX and customer journey
Description In this video teardown of Photobox's checkout UU3's Abi Hough and Zuko's Adam Winsland take a look at the good and the bad elements in the journey, providing advice and thoughts on how it could be improved. The points they analyse include: Should you...
Zuko Analytics: Forms – conversion killers to conversion winners
Description Zuko have partnered with Abi Hough from UU3, the respected UX consultancy, to bring you a session covering topics such as identifying the friction points in your forms, how to understand why they happen and how to fix them so your abandonment rate...
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If you’d like to find out what’s killing your conversions, you can contact Abi on LinkedIn