Zuko Analytics: Forms – conversion killers to conversion winners

Description

Zuko have partnered with Abi Hough from UU3, the respected UX consultancy, to bring you a session covering topics such as identifying the friction points in your forms, how to understand why they happen and how to fix them so your abandonment rate reduces and your form’s conversion improves.

[0:00] Introduction
[1:51] About Me
[3:31] What have I learned
[4:23] Why we need to fix forms
[5:10] The truth about forms
[6:16] Quantitative data
[7:21] Evaluation process
[7:40] GA tracking
[9:29] Hotjar
[11:00] Customer surveys & live feedback
[12:46] Device testing
[14:46] Website audit
[16:23] Zuko
[17:11] Abandonment
[18:42] Behaviour
[21:15] Submit button
[23:23] Mobile v desktop
[26:40] General error handling
[28:35] Timing of errors
[30:31] Ease of use
[33:40] Data
[35:57] Styling
[37:43] Copy
[38:43] Viewport
[40:00] Integrations
[41:07] How to break a form
[42:40] Order & priortisation
[43:31] Just do it’s
[45:45] A/B Testing
[47:17] Example
[52:25] Example: first iteration
[54:41] Example: second iteration
[55:50] Key takeaways