Conferences

Current Keynote 2026

Your Website Is Dead. So Now What?

What if your website is no longer where the customer journey begins?

In an AI-shaped, zero-click, reputation-led web, people arrive already influenced by search results, reviews, marketplace listings, AI summaries, social chatter, and the wider corpus of what the world says about you.

In this sharp, funny, and forensic keynote, Abi Hough shows how trust is often won or lost upstream, before a customer ever reaches your homepage.

Using a chaotic anniversary gift story involving AI, Swedish salty liquorice, hidden delivery costs, and checkout betrayal, Abi reveals why many “conversion problems” are not really interface problems at all. They are trust problems finally becoming visible on the page.

Drawing on UX research, optimisation strategy, AI-shaped discovery, and real-world customer behaviour, this talk introduces a five-layer model of modern trust: Reality, Corpus, Model, Human, Interface.

Abi also shares C.O.R.P.S.E., a practical triage method for diagnosing almost-dead websites by examining Claims, Offer, Reality, Proof, Signals, and Entity.

If your claims, proof, policies, signals, and on-site experience don’t align, customers notice. Machines notice. Trust collapses.

This is not a talk about abandoning websites. It is a talk about understanding what they have become: the place where promises stand trial.

As performed at:

Keynote 2024/25

The 4 R’s of Retention

Why do brands fail to keep their customers? Why do users disappear without a trace? In this thought-provoking talk, we dive deep into the real reasons behind poor customer retention, and it’s not what you think.

Drawing on anthropology, real-world observation, emotional loyalty theory, and digital psychology, she reveals how brands lose touch with what truly matters: relationships, resonance, and reality.

From the myth of customer understanding to the hidden emotional drivers behind loyalty, this talk challenges you to rethink everything you assume about your audience. Through stories, data, and powerful examples, I’ll show why loyalty is earned through deep human connection and not flashy campaigns.

If you think retention is just about discounts or loyalty cards, think again. Are you really meeting your customers’ needs, or just paying lip service? Prepare to see customer loyalty in a whole new light.

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Previous Public Speaking & Keynotes