Conducting Effective User Research in Healthcare

User research in the healthcare sector requires a nuanced approach due to the complexity of patient needs, regulatory constraints, and the critical nature of health outcomes. This article compiles insights from experienced researchers to guide effective practices.

Summary

Key Insights

Prioritize Empathy and Contextual Understanding:
Confidence Udegbue emphasizes engaging users through interviews and real-world shadowing to capture the full picture of their health-related experiences, combining qualitative and quantitative methods.

Engage Multiple Stakeholders:
Odette Jansen recommends involving a range of participants: patients, healthcare professionals, caregivers, through facilitated sessions to uncover deeper insights into the patient journey.

Conduct Research in Real Environments:
Hilary Stephenson stresses the importance of conducting research where patients actually use products, including testing with their own assistive technologies to better reflect real-world conditions.

Ensure Diversity and Equity:
Dr. Gyles Morrison advocates recruiting a truly diverse user base to avoid bias and ensure healthcare solutions are inclusive and equitable.

Simplify Medical Jargon:
Researchers should actively identify and replace complex or confusing terminology to make healthcare communications more accessible to all patients.

Include Pre-Research Testing :
Abi Hough highlights the value of testing research setups themselves, like making sure participants can easily access tech platforms for interviews or usability tests. She stresses minimizing tech barriers and participant anxiety early on to ensure smoother, more insightful sessions.

By applying these strategies, healthcare organizations can run more effective, inclusive user research programs that lead to better digital health experiences.