by abi | Jul 27, 2016 | Guest Blog Posts
Unlock Higher Conversions by Perfecting Your Value PropositionAbi Hough reviews the importance of a compelling value proposition in enhancing conversion rates. A well-crafted value proposition should immediately convey who you are, what you offer, and why customers...
by abi | Jul 8, 2016 | Guest Blog Posts
Understanding and Reducing Cart AbandonmentAbi Hough addresses the pervasive issue of shopping cart abandonment in e-commerce, noting that nearly 70% of website visitors abandon their carts. She identifies several key factors contributing to this problem. Read the...
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