Endless Gain: Shopping Cart Killers

Endless Gain: Shopping Cart Killers

Understanding and Reducing Cart AbandonmentAbi Hough addresses the pervasive issue of shopping cart abandonment in e-commerce, noting that nearly 70% of website visitors abandon their carts. She identifies several key factors contributing to this problem.​ Read the...
Endless Gain: Are You In Good Form?

Endless Gain: Are You In Good Form?

Getting Your Forms Right: The Key to Better ConversionsAbi Hough emphasizes the critical role of well-designed online forms in enhancing user experience and driving conversions. She identifies common pitfalls in form design and offers actionable strategies to optimize...