by abi | Jan 1, 2017 | Guest Blog Posts
Leveraging Social Proof in Conversion Rate OptimizationThe article highlights the crucial role of social proof, such as customer reviews, ratings, and testimonials, in improving conversion rates. Authentic feedback from real users serves as a trust signal that...
by abi | Nov 17, 2016 | Guest Blog Posts
When Should You Reinvent the Wheel?Abi Hough advises caution before undertaking a complete website redesign, emphasizing that such efforts can be costly and potentially detrimental if not properly justified. She outlines common reasons businesses consider a redesign...
by abi | Oct 24, 2016 | Guest Blog Posts
Enhancing E-commerce Site Search FunctionalityThis article emphasizes the critical role of effective site search in e-commerce platforms. A robust search function not only aids users in finding products swiftly but also significantly influences conversion rates and...
by abi | Sep 7, 2016 | Guest Blog Posts
The Race for Attention: Why Site Load Time Is CrucialAbi Hough emphasizes the critical importance of website speed in retaining customers. Citing a BBC report, she notes that approximately half of users will abandon a website if it doesn’t load within three...
by abi | Aug 11, 2016 | Guest Blog Posts
Manipulate or Motivate? The Ethics of UX DesignAbi Hough explores the concept of dark patterns in user interface (UI) design, highlighting their short-term effectiveness in boosting conversions and the potential long-term damage they can inflict on brand reputation....
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