by abi | May 5, 2017 | Guest Blog Posts
Uncovering Hidden Revenue Through Functionality TestingAbi Hough emphasizes the critical importance of functionality testing in e-commerce. She recounts a case where a single broken button across multiple devices led to significant revenue losses, highlighting that...
by abi | Apr 5, 2017 | Conferences
Conversion XL 2017, San Antonio, TX, USA Key Themes: This presentation emphasizes the importance of functionality testing in the optimization and conversion process. Bored people = dull topic: Sounds like a boring talk, but you won’t be when you see how much...
by abi | Jan 1, 2017 | Guest Blog Posts
Leveraging Social Proof in Conversion Rate OptimizationThe article highlights the crucial role of social proof, such as customer reviews, ratings, and testimonials, in improving conversion rates. Authentic feedback from real users serves as a trust signal that...
by abi | Nov 17, 2016 | Guest Blog Posts
When Should You Reinvent the Wheel?Abi Hough advises caution before undertaking a complete website redesign, emphasizing that such efforts can be costly and potentially detrimental if not properly justified. She outlines common reasons businesses consider a redesign...
by abi | Oct 24, 2016 | Guest Blog Posts
Enhancing E-commerce Site Search FunctionalityThis article emphasizes the critical role of effective site search in e-commerce platforms. A robust search function not only aids users in finding products swiftly but also significantly influences conversion rates and...
Recent Comments