Description
Abi joins Harnham’s Lloyd Dunstall to explore why an over-reliance on data can limit decision-making and how bringing user research and real human insight into the mix leads to stronger results. From digital anthropology to the power of storytelling with data, this episode is packed with practical ideas for anyone working in product, UX, CRO, or digital strategy.
Abi shares insights from her 20+ years in the industry, discussing why relying solely on data can lead to poor decisions and how combining analytics with a deep understanding of user behaviour can drive better outcomes.
They cover:
- The risks of data-only decision-making
- How to blend data with user research
- Real-world examples where human insight improved business performance
- The importance of storytelling in data analysis
If you want to learn how to improve customer experience, retention, and revenue by looking beyond the numbers, this episode is for you.
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