VWO: In Conversation With Abi Hough – Women In CRO by VWO Podcast

Description

We’re back on the VWO Podcast with a special guest!

Episode no. 12 of the Women In CRO series features the founder of UU3 Limited Abi Hough.

With several years of experience in user research and conversion optimization, Abi shares interesting insights about her career, achievements, memories, and predictions for the future of CRO.

Abi joins our host Shilpa Bharti as both wonderful ladies discuss crucial issues like inclusivity, representation, and equal opportunities for women. Also, Abi shares her thoughts on the role of AI in CRO and explains why we just can’t replace the human aspect of user research.

In this episode, Abi talks about the importance of conversion rate optimization and discusses this industry’s evolution and future. Tune in for another exciting conversation and check out more episodes from the Women In CRO series on the VWO Podcast.

(00:00) – Start of the episode
(04:52) – Abi Hough & Shilpa Bharti (host) begin the conversation
(09:01) – Evolution of the conversion rate optimization industry
(14:00) – Why AI won’t replace humans?
(16:13) – Speaking at conferences and tips for preparation
(22:30) – Focusing on yourself and being authentic
(24:26) – Initial role as a developer and how it helps with conversion optimization
(28:10) – Dealing with misconceptions and disagreements around CRO
(33:40) – Discovering insights from testing and user research
(37:35) – How to start analyzing session recordings?
(41:06) – Getting better at networking and why having face-to-face conversations is important
(45:39) – How businesses can foster inclusivity and why women need to express themselves more
(53:23) – Predictions for CRO and why customer retention is the ‘next big thing’
(58:55) – Advice for newcomers in the conversion optimization industry
(1:06:11) – Surprise ‘rapid fire’ round
(1:10:11) – Abi and Shilpa sign off