by abi | Sep 7, 2016 | Guest Blog Posts
The Race for Attention: Why Site Load Time Is CrucialAbi Hough emphasizes the critical importance of website speed in retaining customers. Citing a BBC report, she notes that approximately half of users will abandon a website if it doesn’t load within three...
by abi | Aug 11, 2016 | Guest Blog Posts
Manipulate or Motivate? The Ethics of UX DesignAbi Hough explores the concept of dark patterns in user interface (UI) design, highlighting their short-term effectiveness in boosting conversions and the potential long-term damage they can inflict on brand reputation....
by abi | Aug 9, 2016 | Guest Blog Posts
Embracing Brutalist Web Design: A Bold Approach to User ExperienceAbi Hough explores the concept of brutalist web design, drawing inspiration from the architectural movement known for its raw, unadorned aesthetics. In the digital realm, this translates to websites...
by abi | Jul 27, 2016 | Guest Blog Posts
Unlock Higher Conversions by Perfecting Your Value PropositionAbi Hough reviews the importance of a compelling value proposition in enhancing conversion rates. A well-crafted value proposition should immediately convey who you are, what you offer, and why customers...
by abi | Jul 8, 2016 | Guest Blog Posts
Understanding and Reducing Cart AbandonmentAbi Hough addresses the pervasive issue of shopping cart abandonment in e-commerce, noting that nearly 70% of website visitors abandon their carts. She identifies several key factors contributing to this problem. Read the...
by abi | Jun 27, 2016 | Guest Blog Posts
Accessibility: The Overlooked Key to Higher ConversionsAbi Hough emphasizes the critical importance of web accessibility, highlighting that neglecting it not only excludes a significant portion of potential users but also results in substantial revenue loss. With over...
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