Description
In this video teardown of Photobox’s checkout UU3’s Abi Hough and Zuko’s Adam Winsland take a look at the good and the bad elements in the journey, providing advice and thoughts on how it could be improved. The points they analyse include:
- Should you use guest checkouts
- How best to present promo codes
- Accessibility
- Field layout: single column vs. multicolumn
- How to ask for an addressUsing copy around sensitive fields
- Streamlining by removing unnecessary fields
- Error messages – how to make them useful
- CTA placement
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