by abi | Nov 25, 2020 | Conferences
Digital Women Live 2020, Virtual Key Themes: What is CRO? A continuous process that aims to increase the number of people performing desired actions (buying, subscribing, engaging). It’s not a one-time fix — it’s about ongoing testing, learning, and improving. The CRO...
by abi | Sep 29, 2020 | Podcasts
Description You can improve digital customer experiences, but how do you improve yourself? Abi & Craig show how to keep learning & developing as a CRO professional. Listen Now by Abi Hough, Craig Sullivan, Guido X Jansen...
by abi | Jan 14, 2020 | Books, Conversion Hotel
Keynote Performers Using experimentation to drive product: Stephen Pavlovich AI and personalisation demystified: Guy Yalif A look at the future of data governance: Aurelie Pols Data science demystified: Emily Robinson One neat trick to run better experiments: Lukas...
by abi | Nov 16, 2018 | Conferences
Conversion Hotel 2018, Texel, NL A 90 minute hands on workshop to explain the principles of good usability, functionality and accessiblity testing. Key Themes: Device Experience Optimization Device Experience Model:Split mobile and desktop audiences carefully by...
by abi | Oct 16, 2018 | Guest Blog Posts
Understanding Procrastination's Impact on ConversionsAbi Hough explores how procrastination, influenced by brain structures like the amygdala and the dorsal anterior cingulate cortex (dACC), affects online consumer behavior and conversion rates. Read the full article...
Recent Comments