by Abi Hough | May 14, 2025 | Podcasts
Description Abi joins Harnham’s Lloyd Dunstall to explore why an over-reliance on data can limit decision-making and how bringing user research and real human insight into the mix leads to stronger results. From digital anthropology to the power of storytelling...
by Abi Hough | Apr 15, 2025 | Conferences
About this keynote Customer retention is often treated as a numbers game, but in reality, it’s a deeply human issue. In this fresh and challenging talk, I wanted to uncover why so many brands struggle to hold onto their customers despite flashy loyalty schemes...
by Abi Hough | Mar 5, 2025 | Key Takeaways
SummaryAbi’s takeaway carousel from E-commerce Conference Athens 2025, covering AI personalisation, behavioural bias, social commerce, friction, sustainability, AI skills, and the questionable wisdom of hiking to the Acropolis in bright sun. Download the PDF...
by Abi Hough | Dec 12, 2024 | Key Takeaways
SummaryAbi’s personal takeaway carousel from Experimentation Elite 2024, covering AI, retention, context, solution bias, experimentation culture, accessibility, and customer journey optimisation. Download the PDF Description This carousel captures Abi’s key takeaways...
by Abi Hough | Dec 5, 2024 | Webinars
Description In this video teardown of Photobox’s checkout UU3’s Abi Hough and Zuko’s Adam Winsland take a look at the good and the bad elements in the journey, providing advice and thoughts on how it could be improved. The points they analyse...
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