by abi | May 10, 2021 | Podcasts
Description Abi Hough is an experienced QA specialist for online experiments and she’ll show us the Top 10 reasons A/B tests fail… even before they go live Listen Now by Abi Hough, Guido X Jansen...
by abi | Nov 25, 2020 | Conferences
Digital Women Live 2020, Virtual Key Themes: What is CRO? A continuous process that aims to increase the number of people performing desired actions (buying, subscribing, engaging). It’s not a one-time fix — it’s about ongoing testing, learning, and improving. The CRO...
by abi | Sep 29, 2020 | Podcasts
Description You can improve digital customer experiences, but how do you improve yourself? Abi & Craig show how to keep learning & developing as a CRO professional. Listen Now by Abi Hough, Craig Sullivan, Guido X Jansen...
by abi | Jan 14, 2020 | Books, Conversion Hotel
Keynote Performers Using experimentation to drive product: Stephen Pavlovich AI and personalisation demystified: Guy Yalif A look at the future of data governance: Aurelie Pols Data science demystified: Emily Robinson One neat trick to run better experiments: Lukas...
by abi | Nov 16, 2018 | Conferences
Conversion Hotel 2018, Texel, NL A 90 minute hands on workshop to explain the principles of good usability, functionality and accessiblity testing. Key Themes: Device Experience Optimization Device Experience Model:Split mobile and desktop audiences carefully by...
Recent Comments