by abi | Jan 14, 2022 | Books, Conversion Hotel
Keynote Performers Making experimentation ridiculously easy for 2000 bol.com employees: Denise Visser Change management for experimenation culture: Ruben De Boer 3 principles that your growth team need: Daphne Tideman How to turn hippos into birds by being a cat...
by abi | May 13, 2021 | Collaborative Posts
Optimizing Conversion Funnels: Where Should You Start First?This article explores strategies for enhancing conversion funnels, focusing on determining the optimal starting point for optimization efforts. Read the full article Summary Understanding the Conversion...
by abi | May 10, 2021 | Podcasts
Description Abi Hough is an experienced QA specialist for online experiments and she’ll show us the Top 10 reasons A/B tests fail… even before they go live Listen Now by Abi Hough, Guido X Jansen...
by abi | Nov 25, 2020 | Conferences
Digital Women Live 2020, Virtual Key Themes: What is CRO? A continuous process that aims to increase the number of people performing desired actions (buying, subscribing, engaging). It’s not a one-time fix — it’s about ongoing testing, learning, and improving. The CRO...
by abi | Sep 29, 2020 | Podcasts
Description You can improve digital customer experiences, but how do you improve yourself? Abi & Craig show how to keep learning & developing as a CRO professional. Listen Now by Abi Hough, Craig Sullivan, Guido X Jansen...
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