CRO Cafe: Top 10 reasons your A/B tests fail the Quality Assurance phase

by | May 10, 2021 | Podcasts | 0 comments

Description

 

Abi Hough is an experienced QA specialist for online experiments and she’ll show us the Top 10 reasons A/B tests fail… even before they go live

Listen Now

by Abi Hough, Guido X Jansen [1:09:43]

About The Author: Abi Hough

About The Author: Abi Hough

Founder UU3 / WeAreCorpus

Abi Hough is the founder of UU3 and WeAreCorpus. Through UU3, she works across UX research, optimisation, audits and digital strategy. Through Corpus, she explores the upstream web: the trust, proof, signals and contradictions that shape how humans and machines understand organisations before anyone reaches a website.