by abi | Nov 2, 2017 | Conferences
Conversion Elite 2017, Manchester, UK Key Themes: Why Accessibility Matters Accessibility improves money, visitors, retention, and reach. Optimising accessibility leads to better customer experiences and repeat business. Excluding users through poor design results in...
by abi | Oct 10, 2017 | Conferences
Digital Growth Unleashed 2017, London, UK Key Themes: What is Functionality? The quality of serving a purpose well — ensuring a site works practically and reliably for users. Eisenbergs Hierarchy of Conversion: Persuasive — Does the site solve the user’s...
by abi | May 5, 2017 | Guest Blog Posts
Uncovering Hidden Revenue Through Functionality TestingAbi Hough emphasizes the critical importance of functionality testing in e-commerce. She recounts a case where a single broken button across multiple devices led to significant revenue losses, highlighting that...
by abi | Apr 5, 2017 | Conferences
Conversion XL 2017, San Antonio, TX, USA Key Themes: This presentation emphasizes the importance of functionality testing in the optimization and conversion process. Bored people = dull topic: Sounds like a boring talk, but you won’t be when you see how much...
by abi | Jan 1, 2017 | Guest Blog Posts
Leveraging Social Proof in Conversion Rate OptimizationThe article highlights the crucial role of social proof, such as customer reviews, ratings, and testimonials, in improving conversion rates. Authentic feedback from real users serves as a trust signal that...
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