by abi | Oct 16, 2018 | Guest Blog Posts
Understanding Procrastination's Impact on ConversionsAbi Hough explores how procrastination, influenced by brain structures like the amygdala and the dorsal anterior cingulate cortex (dACC), affects online consumer behavior and conversion rates. Read the full article...
by abi | Aug 15, 2018 | Guest Blog Posts
Minimizing the Impact of Online QueuingAbi Hough examines the challenges of online queuing systems, drawing parallels between physical and digital waiting experiences. She recounts a personal experience attempting to book cinema tickets on the Vue Cinemas website,...
by abi | Apr 18, 2018 | Conferences
Conversion World 2018, Virtual Key Themes: Understanding the needs and behaviours of different generations — particularly Baby Boomers and Generation X — to improve digital experiences and boost conversions. Generations Overview Matures: Born before 1946 (now over 77...
by abi | Feb 10, 2018 | Uncategorised
Nothing in this life irks me more than the sheer volume of tripe I get in my inbox every day. So much so in fact, the only New Year resolution I made in 2018 was to actively unsubscribe to all of the stuff that I no longer want to know about (whether I signed up to...
by abi | Feb 9, 2018 | Data Entry
<moan> Today is more of a personal gripe, about a tool that I use regularly to do the job I do (that’s testing stuff to make sure it’s not broken, in case you’d not twigged). A lot of the URLs I need to visit are loooooooooooooooooooooong...
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