by abi | Jan 18, 2018 | Data Entry, Forms, Psychology
It seems to me there is an ongoing plethera of mess ups when it comes to data entry. Especially when it comes to copy typing stuff… you know, like when you have something you need to copy from a bit of paper into lets say an online input. Today’s rant...
by abi | Nov 2, 2017 | Conferences
Conversion Elite 2017, Manchester, UK Key Themes: Why Accessibility Matters Accessibility improves money, visitors, retention, and reach. Optimising accessibility leads to better customer experiences and repeat business. Excluding users through poor design results in...
by abi | Oct 10, 2017 | Conferences
Digital Growth Unleashed 2017, London, UK Key Themes: What is Functionality? The quality of serving a purpose well — ensuring a site works practically and reliably for users. Eisenbergs Hierarchy of Conversion: Persuasive — Does the site solve the user’s...
by abi | May 5, 2017 | Guest Blog Posts
Uncovering Hidden Revenue Through Functionality TestingAbi Hough emphasizes the critical importance of functionality testing in e-commerce. She recounts a case where a single broken button across multiple devices led to significant revenue losses, highlighting that...
by abi | Apr 5, 2017 | Conferences
Conversion XL 2017, San Antonio, TX, USA Key Themes: This presentation emphasizes the importance of functionality testing in the optimization and conversion process. Bored people = dull topic: Sounds like a boring talk, but you won’t be when you see how much...
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