by abi | Apr 15, 2025 | Conferences
About this keynote Customer retention is often treated as a numbers game, but in reality, it’s a deeply human issue. In this fresh and challenging talk, I wanted to uncover why so many brands struggle to hold onto their customers despite flashy loyalty schemes...
by abi | Nov 25, 2020 | Conferences
Digital Women Live 2020, Virtual Key Themes: What is CRO? A continuous process that aims to increase the number of people performing desired actions (buying, subscribing, engaging). It’s not a one-time fix — it’s about ongoing testing, learning, and improving. The CRO...
by abi | Nov 16, 2018 | Conferences
Conversion Hotel 2018, Texel, NL A 90 minute hands on workshop to explain the principles of good usability, functionality and accessiblity testing. Key Themes: Device Experience Optimization Device Experience Model:Split mobile and desktop audiences carefully by...
by abi | Apr 18, 2018 | Conferences
Conversion World 2018, Virtual Key Themes: Understanding the needs and behaviours of different generations — particularly Baby Boomers and Generation X — to improve digital experiences and boost conversions. Generations Overview Matures: Born before 1946 (now over 77...
by abi | Nov 2, 2017 | Conferences
Conversion Elite 2017, Manchester, UK Key Themes: Why Accessibility Matters Accessibility improves money, visitors, retention, and reach. Optimising accessibility leads to better customer experiences and repeat business. Excluding users through poor design results in...
by abi | Oct 10, 2017 | Conferences
Digital Growth Unleashed 2017, London, UK Key Themes: What is Functionality? The quality of serving a purpose well — ensuring a site works practically and reliably for users. Eisenbergs Hierarchy of Conversion: Persuasive — Does the site solve the user’s...
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