by Abi Hough | Oct 10, 2017 | Conferences
Digital Growth Unleashed 2017, London, UK Key Themes: What is Functionality? The quality of serving a purpose well — ensuring a site works practically and reliably for users. Eisenbergs Hierarchy of Conversion: Persuasive — Does the site solve the user’s...
by Abi Hough | Apr 5, 2017 | Conferences
Conversion XL 2017, San Antonio, TX, USA Key Themes: This presentation emphasizes the importance of functionality testing in the optimization and conversion process. Bored people = dull topic: Sounds like a boring talk, but you won’t be when you see how much...
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