Harnham: Beyond the numbers – humanising your customer data

Harnham: Beyond the numbers – humanising your customer data

Description   Abi joins Harnham’s Lloyd Dunstall to explore why an over-reliance on data can limit decision-making and how bringing user research and real human insight into the mix leads to stronger results. From digital anthropology to the power of storytelling...
Webeo: The power of community in CRO

Webeo: The power of community in CRO

Description   In this episode, Kirsty chats to Abi Hough from UU3. Listen now and learn: Why building a community is essential for every brand How community insights can influence your CRO strategies How CRO impacts the customer journey from start to finish The...