Description
In this episode, Kirsty chats to Abi Hough from UU3. Listen now and learn:
- Why building a community is essential for every brand
- How community insights can influence your CRO strategies
- How CRO impacts the customer journey from start to finish
- The Importance of finding your unique niche within CRO
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About The Author: Abi Hough
Founder UU3 / WeAreCorpus
Abi Hough is the founder of UU3 and WeAreCorpus. Through UU3, she works across UX research, optimisation, audits and digital strategy. Through Corpus, she explores the upstream web: the trust, proof, signals and contradictions that shape how humans and machines understand organisations before anyone reaches a website.
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