by abi | May 13, 2024 | UX Autopsy
The Evidence Colour blindness affects 1 in 12 men and 1 in 200 women The colours YOU choose… Are not the colours that THEY see Which means your UI can’t rely on colour alone To make it intuitive and usable Exhibit A: Deuteranopia Most common form of colour blindness...
by abi | Apr 25, 2024 | UX Autopsy
The Evidence 86% of homepages have low contrast text. I know this to be true because: Every website I audit has contrast problems If your users can’t read text correctly, then… They can’t read what you’re saying Complete actions you / they want to do Fix...
by abi | Apr 18, 2024 | Podcasts
Description In this episode of ‘Multichannel Success Podcast,’ David Kohn had the pleasure of chatting with Mark Pinkerton from Prospero, and our special guest, Abi Hough from uu3. We dove into the evolving world of Conversion Rate Optimization...
by abi | Apr 12, 2024 | Podcasts
Description We’re back on the VWO Podcast with a special guest! Episode no. 12 of the Women In CRO series features the founder of UU3 Limited Abi Hough. With several years of experience in user research and conversion optimization, Abi shares interesting...
by abi | Apr 1, 2024 | Guest Blog Posts
Testing Mind Map Series: How to Think Like a CRO ProIn this interview, Abi Hough, a seasoned optimization consultant with over two decades of experience, shares her journey and key principles for effective conversion rate optimization (CRO) Read the full article...
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