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Prospero: Why your conversion rate is obsolete – or is it?

Prospero: Why your conversion rate is obsolete – or is it?

by abi | Apr 18, 2024 | Podcasts

Description   In this episode of ‘Multichannel Success Podcast,’ David Kohn had the pleasure of chatting with Mark Pinkerton from Prospero, and our special guest, Abi Hough from uu3. We dove into the evolving world of Conversion Rate Optimization...
VWO: In Conversation With Abi Hough – Women In CRO by VWO Podcast

VWO: In Conversation With Abi Hough – Women In CRO by VWO Podcast

by abi | Apr 12, 2024 | Podcasts

Description   We’re back on the VWO Podcast with a special guest! Episode no. 12 of the Women In CRO series features the founder of UU3 Limited Abi Hough. With several years of experience in user research and conversion optimization, Abi shares interesting...
Convert: Testing Mind Map Series: How to Think Like a CRO Pro:

Convert: Testing Mind Map Series: How to Think Like a CRO Pro:

by abi | Apr 1, 2024 | Guest Blog Posts

Testing Mind Map Series: How to Think Like a CRO ProIn this interview, Abi Hough, a seasoned optimization consultant with over two decades of experience, shares her journey and key principles for effective conversion rate optimization (CRO) Read the full article...
The Conference Known As Conversion Hotel 2023 – The Book Of Tonns

The Conference Known As Conversion Hotel 2023 – The Book Of Tonns

by abi | Jan 24, 2024 | Books, Conversion Hotel

Take a sneak peek through the book Keynote Performers The Psychology Of Disappointment: Michael Aagaard Selling Magic Beans: Tim Stewart (TRS Digital) Unlocking The Collaboration Bonus: Lucia Van Den Brink (Increase Conversion Rate) The Future Of...
No Hacks: Web Accessibility with Abi Hough and Charles Meaden

No Hacks: Web Accessibility with Abi Hough and Charles Meaden

by abi | Apr 5, 2023 | Podcasts

Description   In this episode, we had not one, but two guests with us, telling you all you need to know about web accessibility. And they not only tell you about it but make you care about it as well. Learn what web accessibility is, who benefits from it, how to...
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