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17 Things Jono Alderson Said That Made the Ground Shift

17 Things Jono Alderson Said That Made the Ground Shift

by Abi Hough | Dec 10, 2025 | Key Takeaways

SummaryAbi’s takeaway carousel from Jono Alderson’s Experimentation Elite keynote, exploring why the web no longer has a clear front door, why decisions increasingly happen upstream, and why optimisation needs to shift from surfaces to understanding. Download the PDF...
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