Take a sneak peek through the book

Keynote Performers

  1. The Psychology Of Disappointment: Michael Aagaard
  2. Selling Magic Beans: Tim Stewart (TRS Digital)
  3. Unlocking The Collaboration Bonus: Lucia Van Den Brink (Increase Conversion Rate)
  4. The Future Of Experimentation: André Morys (konversionsKRAFT)
  5. Experimenting Towards Long Covid Recovery: Simone Neeling (VodafoneZiggo)
  6. How T0 Make SEO & CRO A Dazzling Duo: Annegien Bruins Slot (Briljante Geesten)
  7. Listen To Your Users And Stop Doing Stupid Things: Karl Gilis (AG Consult)
  8. What’s Still Wrong With Conversion Copywriting?: Joanna Wiebe (Copy Hackers)
  9. The Seven Deadly Sins Of User Research: Els Aerts (AG Consult)
  10. How To Make Fun Of Conversion Hotel: Greg Shapiro (GregShapiro.com)

Keynote Pitch Presentations

  1. To Play Or Not To Play: Igoris Ryklys (Swedbank)
  2. How To Manage Tough Projects & Make Clients Happy: Rosario Toscano (rosariotoscano.com)
  3. Running & Experimentation: Laura Forster (Upreply)
  4. How To Sell Drugs Online: Roxanne Van Hassel (eHealth Ventures Group)

Partner Presentations

  1. Making Your Experimentation Dreams Come True: Kameleoon (Christoph Rottler-Lavoie, Justin Früh, Natalie Schairer)
  2. Bigger & Better: 4 Steps To Successfully Scale Your Experimentation Program: VWO (Jan Marks)
  3. From Test Tubes To Teasers: Experimentation Collaboration and Other Wonders: Optimizely (Dejan Dragusin & Tanka Poudel)
  4. Server Side A/B Testing: SiteSpect (Erwin Kerk)
  5. Finding Solutions Your Customers Actually Need: Joshua Kreuger (DPG Media), Bas Pleune (Contentsquare)
  6. 4 Form Issues You Wouldn’t Expect: Exatom (Bart de Fluiter, Stephan van den Bremer)