by Abi Hough | Mar 5, 2025 | Key Takeaways
SummaryAbi’s takeaway carousel from E-commerce Conference Athens 2025, covering AI personalisation, behavioural bias, social commerce, friction, sustainability, AI skills, and the questionable wisdom of hiking to the Acropolis in bright sun. Download the PDF...
by Abi Hough | Dec 12, 2024 | Key Takeaways
SummaryAbi’s personal takeaway carousel from Experimentation Elite 2024, covering AI, retention, context, solution bias, experimentation culture, accessibility, and customer journey optimisation. Download the PDF Description This carousel captures Abi’s key takeaways...
by Abi Hough | May 23, 2024 | Key Takeaways
SummaryAbi’s summary of the 2024 Experimentation Culture Awards, highlighting standout teams, winners, nominees, and the wider trends shaping experimentation culture across organisations. Download the PDF Description This carousel summarises the 2024 Experimentation...
by Abi Hough | Jan 24, 2024 | Books, Conversion Hotel, Key Takeaways
Take a sneak peek through the book Keynote Performers The Psychology Of Disappointment: Michael Aagaard Selling Magic Beans: Tim Stewart (TRS Digital) Unlocking The Collaboration Bonus: Lucia Van Den Brink (Increase Conversion Rate) The Future Of...
by Abi Hough | Jan 14, 2023 | Books, Conversion Hotel, Key Takeaways
Keynote Performers The artificial user – a future scenario for CRO?: Steen Rasmussen All you need to know about framing: Sarah Gagestein Performance rules: Jono Alderson / Arnout Hellemans Defaults for A/B testing: Ronny Kohavi How to get the most out of your...
by Abi Hough | May 12, 2022 | Key Takeaways
SummaryA short LinkedIn carousel summarising key takeaways from the State of CRO 2022 webinar, covering CRO maturity, lonely optimisation teams, weak KPIs, resource constraints, and why insight matters more than sheer test volume. Download the PDF Summary This...
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