by abi | May 14, 2025 | Podcasts
Description Abi joins Harnham’s Lloyd Dunstall to explore why an over-reliance on data can limit decision-making and how bringing user research and real human insight into the mix leads to stronger results. From digital anthropology to the power of storytelling...
by abi | Apr 15, 2025 | Conferences
About this keynote Customer retention is often treated as a numbers game, but in reality, it’s a deeply human issue. In this fresh and challenging talk, I wanted to uncover why so many brands struggle to hold onto their customers despite flashy loyalty schemes...
by abi | Dec 5, 2024 | Webinars
Description In this video teardown of Photobox’s checkout UU3’s Abi Hough and Zuko’s Adam Winsland take a look at the good and the bad elements in the journey, providing advice and thoughts on how it could be improved. The points they analyse...
by abi | Sep 26, 2024 | Podcasts
Description In this episode, Kirsty chats to Abi Hough from UU3. Listen now and learn: Why building a community is essential for every brand How community insights can influence your CRO strategies How CRO impacts the customer journey from start to finish The...
by abi | Aug 8, 2024 | Collaborative Posts
Conducting Effective User Research in HealthcareUser research in the healthcare sector requires a nuanced approach due to the complexity of patient needs, regulatory constraints, and the critical nature of health outcomes. This article compiles insights from...
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