by Abi Hough | May 14, 2026 | WeAreCorpus
SummaryAbi’s key takeaway from Slobodan Manić’s Experimentation Elite keynote: AI has not made accessibility, semantic structure or clear content newly important. They were already important. AI has simply made weak foundations harder to hide, because agents, search...
by Abi Hough | May 13, 2026 | WeAreCorpus
SummaryAbi’s key takeaway from Lina Mikolajczyk’s Experimentation Elite talk: successful AI transformation does not start with tools, platforms, chatbots or transformation theatre. It starts by finding the invisible work nobody measures, putting a cost against it, and...
by Abi Hough | May 12, 2026 | WeAreCorpus
SummaryAbi’s Corpus note inspired by Sarah Cridland’s Experimentation Elite keynote, exploring why AI needs context, how plausible answers can mislead, and why human scepticism still has to stay in control. Download the PDF Description This Corpus note captures Abi’s...
by Abi Hough | May 11, 2026 | Conferences
About this keynote Your website is dead. So now what? is a sharp, funny, and forensic keynote by Abi Hough, UX researcher, optimisation strategist, and founder of We Are Corpus. In an AI-shaped, zero-click, reputation-led web, customers no longer start neatly at your...
by Abi Hough | May 11, 2026 | WeAreCorpus
SummaryAbi’s Corpus note inspired by Jim Sterne’s Experimentation Elite talk, exploring how AI may automate junior work, why that matters for apprenticeship, and why judgement remains the skill humans cannot afford to outsource. Download the PDF Description This...
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