by abi | Apr 15, 2025 | Conferences
About this keynote Customer retention is often treated as a numbers game, but in reality, it’s a deeply human issue. In this fresh and challenging talk, I wanted to uncover why so many brands struggle to hold onto their customers despite flashy loyalty schemes...
by abi | Dec 5, 2024 | Webinars
Description In this video teardown of Photobox’s checkout UU3’s Abi Hough and Zuko’s Adam Winsland take a look at the good and the bad elements in the journey, providing advice and thoughts on how it could be improved. The points they analyse...
by abi | Sep 26, 2024 | Podcasts
Description In this episode, Kirsty chats to Abi Hough from UU3. Listen now and learn: Why building a community is essential for every brand How community insights can influence your CRO strategies How CRO impacts the customer journey from start to finish The...
by abi | Aug 8, 2024 | Collaborative Posts
Conducting Effective User Research in HealthcareUser research in the healthcare sector requires a nuanced approach due to the complexity of patient needs, regulatory constraints, and the critical nature of health outcomes. This article compiles insights from...
by abi | Aug 3, 2024 | UX Autopsy
The Evidence Cookies are still here (for now) Obtaining consent is mandatory for EU visitors Other countries are also following suit when it comes to data privacy So why are websites so bad at obtaining it… And are cookie banners even fit for purpose? Evidence: In...
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