by abi | Sep 8, 2025 | UX Autopsy
Filed under: Crimes Against UsabilityStatus: Case 007 – Active InvestigationSubject: Death by Infinite Scroll Case Summary The body was found buried beneath a wall of endless content. Pagination and “Load More” buttons had long since vanished, replaced by a conveyor...
by abi | Sep 5, 2025 | UX Autopsy
Filed under: Crimes Against UsabilityStatus: Case 006 – Active InvestigationSubject: Death by Dark Patterns Case Summary The body was found face-down in a “free trial,” pockets emptied by hidden fees. No exit wounds — because there was no exit. Just a maze of print...
by abi | Sep 4, 2025 | Data Entry, Forms, Webinars
Description In this webinar, myself and Adam Winsland at Zuko Form Analytics walked through Newcastle United Football Club’s registration form and uncovered a catalogue of common UX mistakes that make life harder for users and reduce conversions. Key Issues...
by abi | Jun 21, 2025 | Webinars
Description In this video teardown of the Zara website, UU3’s Abi Hough and Zuko’s Adam Winsland take a look what happens when stylistic interpretation trumps the user experience. Main Topics Discussed 1. Accessibility & Readability Failures...
by abi | Jun 16, 2025 | Guest Blog Posts
Going beyond metrics to crack customer retentionCustomer retention can be difficult to master. Consultant Abi Hough explains why brands need to go beyond numbers to keep customers coming back and how observing customers in their ‘natural, digital habitats’ offers the...
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