Accessibility: The Overlooked Key to Higher Conversions
Abi Hough emphasizes the critical importance of web accessibility, highlighting that neglecting it not only excludes a significant portion of potential users but also results in substantial revenue loss. With over 1 billion people worldwide living with disabilities, inaccessible websites alienate a vast audience, leading to missed opportunities and potential legal repercussions.
Summary
Key Insights:
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Broad Impact: Accessibility issues affect users with various impairments, including visual, auditory, motor, and cognitive challenges.
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Legal and Financial Risks: Non-compliance with accessibility standards can lead to lawsuits and fines, as seen in notable cases against major corporations.
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Business Benefits: Accessible websites enhance user experience for all, improve SEO rankings, and expand market reach, leading to increased conversions and customer loyalty.
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Actionable Steps: Conducting accessibility audits, implementing inclusive design practices, and adhering to guidelines like WCAG can significantly improve website accessibility.
About The Author: Abi Hough
Founder UU3 / WeAreCorpus
Abi Hough is the founder of UU3 and WeAreCorpus. Through UU3, she works across UX research, optimisation, audits and digital strategy. Through Corpus, she explores the upstream web: the trust, proof, signals and contradictions that shape how humans and machines understand organisations before anyone reaches a website.
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