by Abi Hough | Jan 14, 2020 | Books, Conversion Hotel
Keynote Performers Using experimentation to drive product: Stephen Pavlovich AI and personalisation demystified: Guy Yalif A look at the future of data governance: Aurelie Pols Data science demystified: Emily Robinson One neat trick to run better experiments: Lukas...
by Abi Hough | Nov 16, 2018 | Conferences
Conversion Hotel 2018, Texel, NL A 90 minute hands on workshop to explain the principles of good usability, functionality and accessiblity testing. Key Themes: Device Experience Optimization Device Experience Model:Split mobile and desktop audiences carefully by...
by Abi Hough | Oct 16, 2018 | Guest Blog Posts
Understanding Procrastination's Impact on ConversionsAbi Hough explores how procrastination, influenced by brain structures like the amygdala and the dorsal anterior cingulate cortex (dACC), affects online consumer behavior and conversion rates. Read the full article...
by Abi Hough | Aug 15, 2018 | Guest Blog Posts
Minimizing the Impact of Online QueuingAbi Hough examines the challenges of online queuing systems, drawing parallels between physical and digital waiting experiences. She recounts a personal experience attempting to book cinema tickets on the Vue Cinemas website,...
by Abi Hough | Apr 18, 2018 | Conferences
Conversion World 2018, Virtual Key Themes: Understanding the needs and behaviours of different generations — particularly Baby Boomers and Generation X — to improve digital experiences and boost conversions. Generations Overview Matures: Born before 1946 (now over 77...
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